Madhura Sreedhar Reddy is a software engineer turned Director, Producer, and Distributor. He started his film career by establishing music label Madhura Audio and eventually turned as a director with youthful film Sneha Geetham in 2010 and gained critical acclaim. He also received Best Debut Director for Sneha Geetham. His second directional venture It's My Love Story did well at the box office. He continued his success by directing Backbench Student and producing contemporary thrillers like Maaya and Ladies & Gentlemen. His film OKA MANASU, in which he introduced Niharika, as a heroine who is a niece of Telugu Mega Star Chiranjeevi.
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