Its high time for OTT platforms to promote their content

Its high time for OTT platforms to promote their content

the government has decided to close all the people surrounding places up to fifteen days. Apart from OTT content, there is no entertainment system available for many. So, Netflix, Amazon, Hotstar, etc might get a drastic increase in their viewership.

7 months ago | By mohammed imran

Already OTT content in India is extremely influencing the movie lovers. Lots and lots of web series and web content are getting available to the people and keeping them in binge-watching. The audience is started going to the theatres only if the trailers and songs are impressing them. If the pre-publicity seems dull, then there is very little chance for that movie to watch in theatres.


The recent deadly virus Corona outbreak is shaking the world. This virus is spreading like wildfire and impacting the world economy. But, this virus became an advantage to the OTT platforms to increase their streaming numbers. With each passing day, Coronavirus is spreading fast and to avoid its contamination governments of all the countries decided to close down every school, college, mall, theatres, etc. People of all age groups don't want to come out of their homes. What's the best time OTT platforms can get other than to attract the audience.


Even in India, the government has decided to close all the people surrounding places up to fifteen days. Apart from OTT content, there is no entertainment system available for many. So, Netflix, Amazon, Hotstar, etc might get a drastic increase in their viewership. This is also the best period for regional streaming sites to make their own impression in the market. Amazon and Netflix analyzed the situation immediately and releasing a large amount of new content. So, the best way not to fall under the trap of COVID-19 is to be sterilized and have binging sitting at home.



Written By: Narender Reddy

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